Web Analytics
Our web analytics strategies allow your business to optimize and tailor your web experience to how your visitors and customers interact with your website. Growth needs data, and we know how to gather, analyze and harness the power of your website data. Get in touch with SMART SEO today, and let us use data to shape your website growth.
WE’VE GENERATED OVER
$3 billion
IN CLIENT REVENUE
WE’VE GENERATED
7.8 million
LEADS FOR OUR CLIENTS
WE’VE DESIGNED OVER
1600
BUSINESS WEBSITES
THE BEST STRATEGY
What we do?
Web analytics collects web activity data, including traffic sources, site referrals, page views, and conversion rates. The insights from web analytics are compiled into your customer relationship management analytics (CRM analytics) and advise your website optimization strategies.
We conduct off-site web analytics to monitor your performance among competitors and on-site analytics to track user activity on your website, including on-site engagement, page tagging, and even log file analysis.
the growth analysis
Our web analytics roadmap
01. Set your analytics goals
We use analytics tools like Google Analytics to collect and structure web analytics data. We collect web data from the network, data layer, application access levels on the website protocols, and external data on web usage from regional IP data to ad click-through rates.
02. Analyze and process data
We turn the raw data into structured and practical data reports that form basis for creating detailed strategies to boost your website performance. Our analytics experience, advanced data science tools and proprietary tools provide a deeper level of accuracy.
03. Identify the key performance indicators (KPIs) that matter
Web analytics relies on data points as indicators of performance. We analyze website data based on metrics like bounce rates, unique user numbers, user sessions on the page, and on-site behavior, including search queries and pages browsed.
04. Develop a strategy
Our web analytics services agency uses data-driven insights to formulate strategies that accelerate your business goals. We help your business develop a concise and consistent optimization strategy that gives your users an improved experience and bolsters your digital marketing goals and agenda.
5. Experiment. Test. Implement
We define and test different web optimization strategies to find a strategy that yields the best results for your business based on data. We conduct A/B testing for your ads and audience to ensure that only your high-performing marketing campaigns are launched.
5. Experiment. Test. Implement
We define and test different web optimization strategies to find a strategy that yields the best results for your business based on data. We conduct A/B testing for your ads and audience to ensure that only your high-performing marketing campaigns are launched.
Let data be your biggest strength
Get in touch with our experts today and experience what difference data-backed strategies make for your business.
Comprehensive analytics reports
Why choose our web
analytics services
Our data analytics experts collect, analyze and report data from hundreds of analytics factors. We compile raw data and structure it into easy-to-digest and implementable solutions. Our reports feature data on;
- Web traffic
- Views
- Clicks
- Unique visitors and returning visitors
- Bounce rate
- Conversion rate
- Organic and direct traffic
- Pages per session
- Session lengths
What all services we offer?
Google Analytics
Our Google Analytics experts use the Google Analytics tool to customize dashboards, set up reporting, manage ecommerce tracking and evaluate data analysis from your google Analytics platform. Your Google Analytics manager will configure and manage your account, conduct routine audits, implement analytics strategies and compile performance data.
Google tag manager
Our Google Tag Manager specialist helps your website manage tags efficiently without editing & tweaking your website code. Our experts handle the testing, designing & managing all your Google tags. It helps your business make data-driven decisions to optimize your website while providing tag clean-up, deployment, audit, maintenance.
Datalayer
We provide Datalayer installation and setup, variable creation and implementation, custom methods setup, DOM management, and ensuring integration with Google Analytics, GTM, and third-party tags. Our Datalayer experts help your business collect relevant data from your website and collate it into a detailed report on all the data points relevant to your business.
Google Analytics
Our Google Analytics experts use the Google Analytics tool to customize dashboards, set up reporting, manage ecommerce tracking and evaluate data analysis from your google Analytics platform. Your Google Analytics manager will configure and manage your account, conduct routine audits, implement analytics strategies and compile performance data.
Google Tag manager
Our Google Tag Manager specialist helps your website manage tags efficiently without editing & tweaking your website code. Our experts handle the testing, designing & managing all your Google tags. It helps your business make data-driven decisions to optimize your website while providing tag clean-up, deployment, audit, maintenance.
DataLayer
We provide Datalayer installation and setup, variable creation and implementation, custom methods setup, DOM management, and ensuring integration with Google Analytics, GTM, and third-party tags. Our Datalayer experts help your business collect relevant data from your website and collate it into a detailed report on all the data points relevant to your business.
